Ali Asghar is a natural storyteller. With his unique blend of corporate experience and creative writing for TV, print and stage, he excels at crafting compelling narratives that engage, amuse and inspire.

Like Spiderman, his origin story can be found in an academic setting. Underwhelmed by forgettable business school presentations on LIFO vs. FIFO, Ali Asghar decided that MBA classes need some theatricality.

When presenting Comcast’s perspective on net neutrality, he did this in character as Jon Stewart presenting an episode of The Daily Show.

The ensuing ovation proved to be a lightbulb moment - business communication is more memorable and impactful when a carefully crafted narrative is at the center.

Ali Asghar, Founder


He has since doubled down on crafting narratives, by studying the art of storytelling at UChicago and undergoing comedy training in Los Angeles, and New York.

His stories have won multiple awards, drawn over 5 million views online, generated trending topics on Twitter, attracted global press coverage, and appeared in his siblings’ birthday cards.

Powered by a 15-year career across banking, consulting and industry and a global perspective gained from living in the U.S., Europe and Asia, Ali Asghar understands the storytelling needed in corporate settings to drive value.

He now helps enterprises land multi-million dollar deals by uplevelling their stories so that they can stand out from the competition, deepen relationships, and get results.

Ali Asghar loves scented candles and universal healthcare, and splits his time between London and New York.

  • Hazel Thorpe

    DIRECTOR - EXECUTIVE STORYTELLING

    Hazel is a C-suite communications strategist known for storytelling and connecting with diverse audiences.

    As chief of staff to executives in media, retail and energy, she’s gained expertise in crafting an executive voice profit-seeking and non-profit settings.

    Hazel offers strategic guidance to executives on brand visibility, thought leadership and media placements.

    She combines interpersonal skills, with a collaborative approach to ideating and expressing ideas for internal and external stakeholders.

  • David Brown

    DIRECTOR - ATHLETE STORYTELLING, EMEA

    David is a former pro basketball player turned pro athlete storyteller.

    His YouTube and Instagram videos have amassed millions of views online and he’s a regular guest analyst on sports TV shows.

    Thanks to his compelling stories and authentic audience connection, he’s accumulated tens of thousands of followers across multiple social media platforms.

    He’s worked with FIFA, Major League Baseball and Birmingham City Football Club on fan engagement, content creation and storytelling.

  • Joe Hammond

    DIRECTOR - ATHLETE STORYTELLING, U.S.

    Joe is an award-winning journalist whose work has appeared in Sports Illustrated, Athlon Sports, Forbes, The Washington Post, AP, Newsweek and many other outlets.

    He has been a credentialed reporter at many FIFA, NFL, MLB, MLS, World Rugby games, and boxing across four continents.

    In addition, he provides consulting services to a broad range of sports organizations from minor league baseball to Formula E.

    Joe is also a former Fulbright Public Policy fellow.

  • Azhar Usman

    DIRECTOR - COMEDIC STORYTELLING

    Azhar Usman is a veteran stand-up comedian, actor, and writer. In addition to headlining multiple comedy festivals, he's an acclaimed TV writer.

    Recent writing credits include Hulu's “Ramy”, Netflix's “Mo” as well as stand up specials on Netflix and HBO. On screen, he plays Najaf on the “Ms. Marvel” series on Disney+.

    He is known for provocative observations on politics, culture, and human behavior.

    Before becoming a professional comedian, Azhar gained several years of business experience, both as a founder of an internet startup and a lawyer.

  • Eric Cunningham

    DIRECTOR - COMEDIC STORYTELLING

    Eric is an Emmy-nominated TV writer and advisor to start-ups seeking investment in Silicon Valley.

    Most recently having written on "Jingle Ball 2024" (ABC), his prior credits include "The Drew Barrymore Show" (CBS), "Holidays with the Houghs" (NBC), "The Kids Choice Awards" (Nickelodeon). He was also Senior Writer at Broadway Video's Más Mejor.

    Eric also created "Hit Job", an Audible horror-comedy starring Keke Palmer & Pete Davidson (nominated by The Podcast Academy for Best Scriptwriting, Fiction), and "Night Late," the long-running celebrity-hosted late night talk show at the Upright Citizens Brigade Theatre in New York.

  • Dr Ali Ahmed

    STORYTELLING DOCTOR

    Dr Ahmed reveals how stories impact the brain, spark emotion and build lasting trust.

    His insights uncover the scientific reasons behind why storytelling is the most effective tool for building relationships and driving results.

    He advises public healthcare institutions, businesses, public figures, non-profits and sporting governing bodies such as England’s Football Association.

    His work has earned him a shelf full of awards including Pulse’s Doctor of the Year Award in 2024.